The ARTERNAL Advantage
Built from the ground up for how galleries actually sell art today.
📧 CRM & Sales Workflow
Most gallery platforms treat CRM as an afterthought. We built ours directly into your inbox, so your team actually uses it.
✓Inbox Integration
CRM lives directly inside Gmail and Outlook, with real client history visible as you email.
✓Automatic Logging
Every email, preview, and offer is logged to the collector timeline automatically.
✓Follow-Up Reminders
Smart notifications ensure nothing falls through the cracks.
✓Unified Sales Flow
One system for email → preview → offer → invoice → follow-up.
✓Contact Segmentation
Filter and group collectors by sales metrics and purchase history.
📊 Previews & Offers
Sending previews shouldn’t require Excel exports and mail merges. SmartMail lets you send personalized previews at scale, with full engagement tracking.
✓Personalized Previews
Per-collector artwork selections with auto-inserted names and details.
✓Engagement Tracking
See opens, clicks, and artwork views for every collector.
✓Interest Scoring
Automatically rank collectors by engagement level.
✓Team Visibility
All previews auto-log to the collector timeline for your entire team.
⚡ Inventory & Operations
Your registrar and ops team deserve better than one-by-one updates. Bulk editing, streamlined workflows, and a single source of truth.
✓Bulk Updates
Update multiple artworks at once for price, status, location & more.
✓Streamlined Workflows
Consignment, location, and condition tracking.
✓Single Source of Truth
Sales, ops, and registrars all work from the same data.
✓Modern Interface
Easy to use interface across desktop and mobile apps.
🧾 Invoicing & Financials
Professional invoices in minutes, not hours. Generated directly from deals with automatic calculations and seamless accounting integration.
✓Branded Invoices
Beautiful, professional invoices generated instantly from offers.
✓Auto Calculations
Commissions, shared ownership, and tax rules handled automatically.
✓QuickBooks Sync
Update once, sync everywhere. No more double entry.
✓Unified Reporting
Financial data tied directly to sales activity and collector timelines.
✓ARTERNAL Pay
Collect instant payments online with ARTERNAL Pay.
👥 Team Visibility & Collaboration
Everyone on the same page, finally. Directors, sales, and registrars all see the same real-time client history.
✓Unified Timeline
All emails, previews, invoices, and notes in one collector view.
✓Real-Time Visibility
Everyone sees the same, up-to-date client history.
✓Pipeline Tracking
Opportunity tracking integrated into your everyday workflow.
✓Auto-Logging
Every touchpoint captured in a shared system automatically.
🚀 Platform & Future-Proofing
A platform that evolves with you. Regular updates, open integrations, and dedicated support.
✓Our platform is constantly improving
Weekly releases with new features & improvements based on your needs..
✓Open API
Flexible integrations with no vendor lock-in.
✓Mobile Experience
iPhone and iPad experience – built from the ground up.
✓White-Glove Support
Dedicated migration assistance and ongoing support.
Leaders in the Art World win with ARTERNAL
“ARTERNAL is a game changer for us. It drastically improved how we communicate with our collectors, which lead to us getting more into the right hands faster and easier.“
Rakeb Sile
Founder & Director, Addis Fine Art
“ARTERNAL saves us hours of time every day, helps us work more efficiently and helps us discover new aspects of our sales process every single day.“
Commonwealth & Council
Los Angeles
“Justina and I are extremely happy with ARTERNAL! It has added a lot of value to our operations“
Guadalupe Lobeto
Gallery Manager, Praxis New York
“ARTERNAL has been a game changer to put it mildly. It has allowed me to be far more strategic in terms of how and when I follow up with clients using the CRM functionality. It has allowed me to track works of art and their pricing through the brilliant inventory system. It enables me to call up wishes and match clients with works of art in a much more systematic way.“
Elizabeth Beaman Delman
Beaman Delman Fine Arts & Above the Sofa, Founder