# ARTERNAL

> Gallery software that mirrors how you actually work.

ARTERNAL is the operational backbone for art galleries, auction houses, and advisories — tracking every inquiry, conversation, and acquisition so teams convert interest into sales. Trusted by thousands of art professionals worldwide, including Hauser & Wirth, Phillips, Anat Ebgi, Addis Fine Art, KARMA, Southern Guild, and more.

## Core Products

### CRM
Complete collector relationship management built for art professionals. Rich contact profiles with custom fields, full interaction timelines, sales pipeline tracking, live filtering, Mailchimp contact sync, and interest/intent tracking. Every email, offer, and conversation lives on a single collector timeline visible to your whole team.

### Smart Mail
Personalized offer emails at scale. Send hundreds of personalized offers in one go with artwork pre-populated from inventory. Real-time open/click tracking mapped to specific artworks. AI-powered replies and artwork recommendations. Compose offers on mobile at fairs. Share trackable artwork links via WhatsApp, iMessage, WeChat, and more.

### Inventory Management
Real-time artwork tracking — availability, pricing, consignment, editions, location, provenance, and condition. Multiple currencies with live conversion. AI-powered intelligent search. Generate industry-standard PDFs on the fly: Fact Sheets, Tear Sheets, Wall Labels, Certificate of Authenticity, Collector Previews. Filter by artist, medium, size, or availability and save as live-updating checklists.

### Online Viewing Rooms (OVRs)
Create stunning online exhibitions in minutes with customizable layouts, fonts, and color palettes. Engagement analytics track who viewed, which artworks they spent time on, and when they opened it. Capture inquiries for easy follow-ups. Integrates with Smart Mail for sharing at scale.

### Invoicing + Payments (ARTERNAL Pay)
Branded invoices with Stripe-powered payments. Accept credit cards, ACH bank transfers, and Affirm Buy Now Pay Later. Automatic sales tax calculation via TaxJar. Economic nexus tracking. QuickBooks sync. Password-protected invoices. Germany e-invoicing support (XRechnung, ZUGFeRD, EN 16931). No additional subscription cost — only transaction fees apply.

### Reporting
360-degree gallery analytics. Collector insights (total spend, average acquisition price), artist-specific revenue, custom reports, and real-time financial breakdowns. Tailor-made reports for board meetings, fair planning, or sales analysis.

### Custom Websites
Bespoke, fully branded gallery websites — no templates, no DIY builders. Design, development, and migration handled by ARTERNAL. Direct inventory integration. Optimized for SEO and AI/LLM discovery. Custom fonts and brand kit. Priority website support.

### Reggie — The First AI Registrar Built for Art Galleries
Reggie is a team of AI agents trained to work the way your registrar does. Each agent specializes in part of the role and takes action inside ARTERNAL on your gallery's real inventory, contacts, and history. Anything that calls for human judgment is routed back to your team.

Reggie covers four pillars end-to-end:
- **Intake**: Condition reports, cataloguing, catalog numbers, provenance, and documentation so nothing enters undocumented
- **Domestic shipping**: Quotes, booking confirmations, BOLs, scheduled pickups, and delivery tracking to the door
- **International shipping**: Customs and export documentation, freight-forwarder coordination, and cross-border paperwork
- **Consignments**: Agreements, works in and out, reconciliation, and flags for returns and expirations before they slip

Reggie also answers natural-language questions about your gallery: where shipments are, what's similar to a recent sale, whether anyone followed up with a specific collector, fair outcomes, consignment drafting, and more. Reggie is in production with a small founding cohort, where ARTERNAL engineers embed with each gallery to configure Reggie around their exact workflow. After the founding cohort, Reggie is available as a per-seat add-on to the ARTERNAL subscription.

Reggie page: https://arternal.com/reggie

### ARTERNAL AI (other capabilities beyond Reggie)
Operational intelligence for galleries:
- **Inbound Response Automation**: AI drafts personalized responses from inquiries, answers questions, recommends artwork
- **Conversation Intelligence**: Inbox, WhatsApp, and messages sync into CRM with no lost context
- **Follow-Up Intelligence**: AI surfaces who to contact based on engagement and drafts replies

### Mobile App
Full CRM, inventory, and collector data on the go. Available on iOS for iPhone and iPad. Compose and send offers from art fairs, client visits, and gallery events. Available on Principal and Expert plans.

## Key Outcomes

- **10x** increased offer activity
- **+75%** faster sales cycles
- **+96%** growth in collector value
- **4.8** star rating with 40+ reviews

## The ARTERNAL Difference

ARTERNAL is built for selling, not archiving. Unlike legacy gallery systems:

| What You Need | Other Systems | ARTERNAL |
|---|---|---|
| System philosophy | Built for archiving | Built for selling |
| Sales conversations | Scattered in inboxes | One place |
| Follow-up process | Memory-dependent | Structured workflows |
| Demand visibility | None | Pipeline clarity |
| Data utilization | Sits idle | Drives decisions |
| Email & view tracking | Little to none | Real-time, per artwork, to the second |
| Collector prioritization | Manual, guesswork | Auto-scored, ranked |

## Pricing

Three tiers:

- **Essential** — $95/user/month: CRM, Inventory, Invoicing, Reporting, Smart Mail, Online Viewing Rooms, ARTERNAL Pay, PDF Builder, True Sales Pipeline, Offer Tracking, Multiple Currencies, Tax Rate Handling, Limited AI Features, Unlimited Cloud Storage
- **Principal** — $195/user/month (most popular): Everything in Essential plus ARTERNAL AI, Mobile App (iOS), Interest Tracking, WhatsApp CRM, Mailchimp Contact Sync, Custom Websites, Custom Fonts & Brand Kit, Website SEO & LLM Optimization, PDF & OVR Analytics, Financials (Economic Nexus), Dedicated Account Manager, Data Migration
- **Expert** — Custom pricing: Everything in Principal plus Visual Deal Pipeline, API Access, Custom Permissions (RBAC), Multi-location Support, Personal CS Concierge, Full Enterprise Data Migration

### ARTERNAL Pay Transaction Fees

North America:
- Credit Cards: 3.4% + $0.30
- Affirm: 10% + $0.30
- ACH: Flat $25.00

European Union:
- Credit Cards: 1.9% + €0.25
- SEPA: 0.8% up to €45,000 (+ 0.1% over €45,000)

Powered by Stripe. International cards and currency conversions may incur additional charges.

### Value

Unlike Salesforce or Artlogic, ARTERNAL delivers enterprise-level capability with hands-on support, faster setup, and a product built on client feedback — no enterprise complexity.

## Integrations

Gmail, Outlook, QuickBooks, Stripe, Mailchimp, WhatsApp, TaxJar, Affirm, API access (Expert plan)

## Migration & Onboarding

Most galleries are fully operational within 2 weeks. ARTERNAL supports migration from Artlogic, ArtCloud, Gallery Systems (Vernon), ArtBinder, ArtBase, Artsystems Pro, and custom spreadsheets or legacy databases. Hands-on onboarding and team training included.

## Security

AWS cloud storage, daily backups, regular software updates, multi-factor authentication (2FA), encrypted data, role-based access control (Expert plan). Data is never shared.

## Support

- Email support within 12 hours (all plans)
- In-app chat support (all plans)
- Help center with guides, videos, and walkthroughs (all plans)
- Dedicated account manager (Principal+)
- Direct line to customer success (Principal+)
- Personal CS concierge (Expert)

Product specialists who know ARTERNAL deeply — leadership rotates through support to stay close to how customers use the product.

## Testimonials

- **Meredith Williams**, Owner, Martha's — "ARTERNAL has transformed our business. It is a one-stop shop for us as gallerists."
- **Lara Cardoso**, Founder & Director, JANEY Gallery — "My role as a Gallerist is made seamless because of ARTERNAL. Email, CRM, inventory, invoicing and online viewing all in one place."
- **Rakeb Sile**, Founder & Director, Addis Fine Art — "ARTERNAL is a game changer for us. It drastically improved how we communicate with our collectors."
- **Elizabeth Beaman Delman**, Founder, Beaman Delman Fine Arts — "ARTERNAL has allowed me to be far more strategic in terms of how and when I follow up with clients."
- **Miety Heiden**, Deputy Chairwoman, Phillips — "This technology solution has saved our team time and has helped us connect our inventory to the right clients to increase revenue."

## FAQ Highlights

- **Setup time**: Most galleries fully operational within 2 weeks
- **Migration**: Supported from Artlogic, ArtCloud, Gallery Systems, ArtBinder, ArtBase, Artsystems Pro, and custom spreadsheets
- **Technical requirements**: Built for gallery staff, not IT departments — if your team can use email, they can use ARTERNAL
- **Auction houses & advisories**: Yes, workflows adapt to your operation
- **Websites**: Bespoke design, migration from existing sites, direct inventory integration
- **Mobile**: iOS app for iPhone & iPad (Principal+)
- **AI**: Handles repetitive tasks — drafting responses, onboarding artwork, surfacing follow-ups — while you stay in control

## Changelog

ARTERNAL publishes regular product updates at https://arternal.com/changelog covering CRM, Smart Mail, Inventory, Viewing Rooms, Transactions, Reporting, Mobile, Platform, and Invoicing.

## Company

- **Name**: Arternal Inc. / Artlocal Inc.
- **Address**: 48 Gold Street #3W, New York, NY 10038
- **Contact**: info@arternal.com
- **Social**: Instagram, LinkedIn, YouTube, TikTok

## Links

- Website: https://arternal.com
- CRM: https://arternal.com/crm
- Smart Mail: https://arternal.com/smart-mail
- Inventory: https://arternal.com/inventory
- Online Viewing Rooms: https://arternal.com/online-viewing-rooms
- Invoicing & Payments: https://arternal.com/invoicing
- Reporting: https://arternal.com/reporting
- Reggie (AI Registrar): https://arternal.com/reggie
- Pricing: https://arternal.com/pricing
- Get Started / Demo: https://arternal.com/get-started
- Blog: https://arternal.com/blog
- Press: https://arternal.com/blog/press
- Case Studies: https://arternal.com/blog/case-studies
- Changelog: https://arternal.com/changelog
- Privacy Policy: https://arternal.com/privacy-policy
- Help Center: https://support.arternal.com
- Mobile App: https://apps.apple.com/us/app/arternal-mobile/id1383004658
- Client Login: https://app.arternal.com