Pricing
Get Started with ARTERNAL
Choose the plan that fits your gallery's needs.
Essential
Ideal for small to medium-sized art businesses. Close the gap between inventory and clients.
Get StartedWhat's included
- Complete CRM & Sales Pipeline
- Online Viewing Rooms
- Smart Mail (300 sends/month)
- Inventory (500 artworks / 50 artists)
- Invoicing
- Basic Reports
- Email Support
- Self-upload capability
Principal
Perfect for larger galleries with demanding needs for a centralized solution with teams across multiple locations at scale.
Get StartedWhat's included
- Everything in Essential, plus:
- Smart Mail (1,000 sends/month)
- Inventory (1,500 artworks / 200 artists)
- OVR Data & Analytics Tracking
- Migration Support Included
- Advanced Reporting Suite
- Mailchimp Integration
- Priority Support (Email & Chat)
- Mobile App Access (iOS)
- Custom Fonts in Viewing Rooms
Expert
Quintessential for multilocational & multinational galleries and art businesses. To connect their global teams with tailored requirements.
Get StartedWhat's included
- Everything in Principal, plus:
- Unlimited Smart Mail & Inventory
- Advanced OVR Customization
- Custom OVR URLs (included)
- Concierge Migration Service (multi-source + data mapping)
- Admin Dashboard with User Permissions
- Custom Sales Reports
- Expedited Support with Dedicated Account Guidance
Websites
Custom gallery websites as a separate package — build, design, and hosting included. Available alongside any plan.
- Custom website build & design
- Hosting included — bring your own domain
- Custom fonts & brand kit
- SEO & LLM optimization
- Priority website support
You provide the domain; we handle the hosting. Your domain stays registered in your name.
Talk to SalesRates based on a 12-month contract term. Choose monthly or annual payments. Ask about longer-term discounts.
Compare Plans & Features
Essential
Principal
Expert
Core Platform
CRM
Inventory
Invoicing
Reporting
Mobile App (iPhone & iPad)
Sales & Pipeline
True Sales Pipeline
Offer Tracking
Interest Tracking
Visual Deal Pipeline
Communication & Outreach
Smart Mail
Contact Sync (w/ Mailchimp)
WhatsApp CRM
Content & Collateral
PDF Builder
PDF Analytics
Online Viewing Rooms (OVR)
OVR Tracking (Visitor Analytics)
Online Viewing Room Inquiry Analytics
OVR Custom Fonts
Custom OVR URLs
Advanced OVR Customization
Websites
Sold separately as a $200/month package — build, design, and hosting. Available alongside any plan.
Custom Websites
Custom Fonts & Brand Kit
Website SEO & LLM Optimization
Priority Website Support
Payments & Finance
ARTERNAL Pay
Multiple Currencies
Tax Rate Handling
Financials & Compliance
Security & Storage
Multi Factor Authentication (2FA)
Unlimited PDF & Cloud Storage
Self-upload Capability
Admin Dashboard with User Permissions (RBAC)
Customer Success
Email Support (within 12 hours)
Help Center Videos & Tutorial Access
In-app Chat Support
Priority Support (Email & Chat)
Account Manager
Direct Line / Dial to CS
Expedited Support with Dedicated Account Guidance
Engineering & Migration
Daily Cloud Back-ups
Regular Software Updates
Self-service Data Import Tools
Migration Support
Professional Services
Concierge Migration Service (multi-source + data mapping)
Integrations
Affirm
Gmail
Outlook
QuickBooks
Stripe
TaxJar
API Access
Transaction Fees
The following rates only apply to transactions made through ARTERNAL Pay.
We make it easy to pass along the transaction fee to the client if needed.
North America
Credit Cards
3.4% + $0.30
Affirm
10% + $0.30
ACH
Flat $30.00
European Union
Credit Cards
1.9% + €0.25
SEPA
0.8% up to €45,000
+ 0.1% over €45,000
Powered by Stripe. All fees reflect processing costs passed through from our payment partners. International cards and currency conversions may incur additional charges.
ARTERNAL reserves the right to modify fee structures with advance notice to clients.
Common Questions
FAQ
Most galleries are fully operational within 2 weeks. We handle data migration, provide hands-on onboarding, and train your team.
Contact us to get started →Yes! ARTERNAL provides guided migration support from most major gallery systems. We help you bring over your inventory, contacts, sales activity, consignments, invoices, exhibition histories, and more so you can start working seamlessly from day one.
We support migrations from a wide range of tools galleries commonly use, including: Artlogic, ArtCloud, Gallery Systems (Vernon), ArtBinder, ArtBase, Artsystems Pro, and custom spreadsheets or legacy databases. If your system isn't listed, our migration team can still help — just contact us for an assessment.
ARTERNAL is built for gallery staff, not IT departments. If your team can use email, they can use ARTERNAL.
Most gallery systems were built for cataloging. They're databases. ARTERNAL was built for selling. Everything connects with intelligence that tells you what to do next.
Yes. ARTERNAL is built for how galleries, auction houses, and advisories actually run. The workflows adapt to your operation.
ARTERNAL offers three plans — Essential, Principal (most popular), and Expert for larger operations. Each tier builds on the last, adding features like mobile access, higher Smart Mail and inventory limits, advanced reporting, and dedicated support. Custom websites are available as a separate package. Unlike Salesforce or Artlogic, you get enterprise-level capability with hands-on support, faster setup, and a product built on your feedback — no enterprise complexity.
View full pricing & compare plans →ARTERNAL's AI handles repetitive tasks—drafting responses, onboarding artwork, surfacing follow-ups—while you stay in control. It's built to assist and eliminate tedious data entry tasks. Your team reviews and approves everything.
Yes. We build bespoke, fully branded websites for galleries. No templates, no DIY builders. We handle design, development, and migration. Your site integrates directly with your inventory and viewing rooms.
ARTERNAL connects with Gmail, Outlook, QuickBooks, Stripe, Mailchimp, WhatsApp, TaxJar, and more. We're always adding new integrations based on what galleries need.
Yes. The ARTERNAL mobile app gives you full access to your CRM, inventory, and collector data on the go. Available on iOS for iPhone & iPad
Why Galleries Choose ARTERNAL
4.8 · 40+ reviews
"ARTERNAL has transformed our business. It is a one-stop shop for us as gallerists with the easy-to-use features, creating just what we need from invoices to online viewing rooms and checklists. The staff support has also been a game-changer with clear and quick responses. We are very pleased with our ARTERNAL experience!"
"My role as a Gallerist is made seamless because of ARTERNAL. Email, CRM, inventory, invoicing and online viewing all in one place. A truly life changing tool in the art industry."
"ARTERNAL has been a game changer to put it mildly. It has allowed me to be far more strategic in terms of how and when I follow up with clients using the CRM functionality. It has allowed me to track works of art and their pricing through the brilliant inventory system. It enables me to call up wishes and match clients with works of art in a much more systematic way."
"This technology solution has saved our team time and has helped us connect our inventory to the right clients to increase revenue. Having ARTERNAL as a partner to support our growth and accelerate us to the next level has been imperative."
"Because our team works in a very open way, we wanted something that would allow one salesperson to pick up from another person's conversation with our clients, suppliers, and artists. Couldn't find anything else that does what ARTERNAL does in any sense."
"ARTERNAL saves us hours of time every day, helps us work more efficiently and helps us discover new aspects of our sales process every single day."
