For art galleries

Online Viewing Rooms

Create stunning Online Viewing Rooms to share your artwork with interested collectors. Plus, analytics & insights help you understand what grabs attention so you know when to follow up.

Get Started

SIMPLICITY

Create beautiful online spaces in minutes

With an easy-to-use editor and a connection to ARTERNAL’s Inventory, you can create beautiful online spaces to share art fair and exhibition previews, selected works to collectors, and visualize how your curated events will flow. Now, instead of formatting PDFs that may take several days, you can create them in an instant.

ARTERNAL viewing room editor

SHOWCASE

Your artwork, your style

Customize every detail — text blocks, fonts, layouts, and color palettes matching your gallery's aesthetic. Present your artists and works exactly how you envision them.

Customizable viewing room showcase

DATA-DRIVEN

Use realtime data to improve your sales follow ups

Know exactly who viewed your OVR, which artworks they spent time on, and when they opened it. Use these insights to time your follow-ups perfectly and close more sales.

Viewing room analytics dashboard

INCREASE YOUR REACH

Easily share at scale

ARTERNAL’s OVRs integrate with Smart Mail to help you send beautiful previews to your entire collector base in minutes. This streamlines your workflow when preparing for art fairs, planning exhibitions, and sharing artwork with interested contacts — allowing you to increase your reach and capture inquires more efficiently.

Sharing viewing rooms at scale

See it in Action

See how Online Viewing Rooms are built to help your sales processes.

ARTERNAL puts you back in control

Galleries are switching to ARTERNAL because they want a modern, intuitive system that addresses these core pain points:

  • They're losing sales from missed follow-ups
  • Their teams waste hours on manual work every day
  • Their collectors aren't being tracked or nurtured
  • Their current platform wasn't built for how they sell art today
ARTERNAL puts you back in control

The ARTERNAL Difference

System philosophy
OthersBuilt for archiving
ARTERNALBuilt for selling
Sales conversations
OthersScattered in inboxes
ARTERNALOne place
Follow-up process
OthersMemory-dependent
ARTERNALStructured workflows
Demand visibility
OthersNone
ARTERNALPipeline clarity
Data utilization
OthersSits idle
ARTERNALDrives decisions
Email & click tracking
OthersNo tracking
ARTERNALReal-time, per artwork
View time tracking
OthersNot captured
ARTERNALTo the second
Share tracking
OthersLittle to none
ARTERNALEverything tracked
Collector prioritization
OthersManual, guesswork
ARTERNALAuto-scored, ranked
10x

Increased Offer Activity

+75%

Faster Sales Cycles

+96%

Growth in Collector Value