Intake
Condition reports, cataloguing, catalog numbers, provenance, and documentation — so nothing enters undocumented.
Meet Reggie - Your AI Registrar
Gallery Software That Mirrors How You Actually Work
ARTERNAL is your gallery's backbone - tracking every inquiry, conversation, and acquisition so your team converts interest into artwork sales.
Trusted by thousands of art professionals across galleries, auction houses, and advisories
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Your gallery runs on relationships. Your software should too.
Follow-ups slipping because no paper trail was left?
Juggling spreadsheets alongside your "real" system?
Deals going cold because interest isn't visible until it's gone?
Sound familiar?
Your disconnected tools are costing you
Lost Revenue
Missed follow-ups that turn warm leads cold
Lost Context
Conversations scattered across inboxes and memory
Lost Deals
Opportunities that die in the gaps between your systems
Older platforms act like databases, rigid tools that can't keep up with how your team actually sells.
ARTERNAL fixes this.
It was built to enable art acquisitions.
Smart Mail
Send Smarter. Follow Up Faster.
Reach more collectors with offers that feel personal, then see exactly how they respond. Who opened them. Which artworks pulled them in. How long they stayed.
No more guessing who to follow up with. The data tells you.
Learn more about Smart Mail →
Customer Relationship Management
A CRM That Won't Let Deals Slip Away
Most CRMs store names. ARTERNAL captures relationships. Every email, offer, and conversation lives on a single collector timeline, visible to your whole team.
No more hunting through inboxes. No more forgotten follow-ups.
Learn more about CRM →
Inventory Management
All Your Artwork. One Source of Truth.
No more spreadsheets. No more "where is that piece?" No more sales and logistics working off different numbers.
ARTERNAL tracks every artwork, location, price, and status in one place, updated in real time. See who's interested, what's on hold, and what's ready to sell.
Learn more about Inventory →
PDFs & OVRs
Beautiful Viewing Rooms & Perfect PDFs
Online viewing rooms and PDFs without the effort. Create beautiful collateral for fairs, exhibitions, or private collectors, and know exactly who engaged with what.
Learn more about Viewing rooms →
Custom Websites
A Website Built for You, Not by You
Whether you're starting fresh or migrating, you get a professionally built site that integrates directly with your inventory and exhibitions.
Learn more about Websites →
ARTERNAL has transformed our business. It is a one-stop shop for us as gallerists with the easy-to-use features. The staff support has also been a game-changer with clear and quick responses
Meredith Williams
Owner, Sales, and Gallery Operations Manager
Martha's
All the tools your gallery expects, and then some.
The ARTERNAL Difference
System philosophy
OthersBuilt for archiving
ARTERNALBuilt for selling
Sales conversations
OthersScattered in inboxes
ARTERNALOne place
Follow-up process
OthersMemory-dependent
ARTERNALStructured workflows
Demand visibility
OthersNone
ARTERNALPipeline clarity
Data utilization
OthersSits idle
ARTERNALDrives decisions
Email, view time & share tracking
OthersLittle to none
ARTERNALReal-time, per artwork, to the second
Collector prioritization
OthersManual, guesswork
ARTERNALAuto-scored, ranked
10x
Increased Offer Activity
+75%
Faster Sales Cycles
+96%
Growth in Collector Value
Why Galleries Choose ARTERNAL
4.8 · 40+ reviews
"ARTERNAL has transformed our business. It is a one-stop shop for us as gallerists with the easy-to-use features, creating just what we need from invoices to online viewing rooms and checklists. The staff support has also been a game-changer with clear and quick responses. We are very pleased with our ARTERNAL experience!"
Meredith WilliamsOwner, Sales, and Gallery Operations Manager, Martha's
"My role as a Gallerist is made seamless because of ARTERNAL. Email, CRM, inventory, invoicing and online viewing all in one place. A truly life changing tool in the art industry."
Lara CardosoFounder & Director, JANEY Gallery
"ARTERNAL has been a game changer to put it mildly. It has allowed me to be far more strategic in terms of how and when I follow up with clients using the CRM functionality. It has allowed me to track works of art and their pricing through the brilliant inventory system. It enables me to call up wishes and match clients with works of art in a much more systematic way."
Elizabeth Beaman DelmanFounder, Beaman Delman Fine Arts & Above the Sofa
"This technology solution has saved our team time and has helped us connect our inventory to the right clients to increase revenue. Having ARTERNAL as a partner to support our growth and accelerate us to the next level has been imperative."
Miety HeidenDeputy Chairwoman and Head of Private Sales, Phillips
"Because our team works in a very open way, we wanted something that would allow one salesperson to pick up from another person's conversation with our clients, suppliers, and artists. Couldn't find anything else that does what ARTERNAL does in any sense."
Rakeb SileFounder & Director, Addis Fine Art
"ARTERNAL saves us hours of time every day, helps us work more efficiently and helps us discover new aspects of our sales process every single day."
Commonwealth & CouncilLos Angeles
Meet Reggie. The First AI Registrar Built For Art Galleries.
Reggie answers questions, organizes your thoughts and automates the work that eats your registrar's time. No more noise.
Ask Reggie anything
What does Reggie do?
Domestic shipping
Quotes, booking confirmations, BOLs, scheduled pickups, and delivery tracking to the door.
International shipping
Customs and export docs, freight-forwarder coordination, and the cross-border paperwork that usually slows everything down.
Consignments
Agreements, works in and out, reconciliation, and flags for returns and expirations before they slip.
Common Questions
FAQ
Most galleries are fully operational within 2 weeks. We handle data migration, provide hands-on onboarding, and train your team.
Contact us to get started →Yes! ARTERNAL provides guided migration support from most major gallery systems. We help you bring over your inventory, contacts, sales activity, consignments, invoices, exhibition histories, and more so you can start working seamlessly from day one.
We support migrations from a wide range of tools galleries commonly use, including: Artlogic, ArtCloud, Gallery Systems (Vernon), ArtBinder, ArtBase, Artsystems Pro, and custom spreadsheets or legacy databases. If your system isn't listed, our migration team can still help — just contact us for an assessment.
ARTERNAL is built for gallery staff, not IT departments. If your team can use email, they can use ARTERNAL.
Most gallery systems were built for cataloging. They're databases. ARTERNAL was built for selling. Everything connects with intelligence that tells you what to do next.
Yes. ARTERNAL is built for how galleries, auction houses, and advisories actually run. The workflows adapt to your operation.
ARTERNAL offers three plans — Essential, Principal (most popular), and Expert for larger operations. Each tier builds on the last, adding features like AI, mobile access, custom websites, and dedicated support. Unlike Salesforce or Artlogic, you get enterprise-level capability with hands-on support, faster setup, and a product built on your feedback — no enterprise complexity.
View full pricing & compare plans →ARTERNAL's AI handles repetitive tasks—drafting responses, onboarding artwork, surfacing follow-ups—while you stay in control. It's built to assist and eliminate tedious data entry tasks. Your team reviews and approves everything.
Yes. We build bespoke, fully branded websites for galleries. No templates, no DIY builders. We handle design, development, and migration. Your site integrates directly with your inventory and viewing rooms.
ARTERNAL connects with Gmail, Outlook, QuickBooks, Stripe, Mailchimp, WhatsApp, TaxJar, and more. We're always adding new integrations based on what galleries need.
Yes. The ARTERNAL mobile app gives you full access to your CRM, inventory, and collector data on the go. Available on iOS for iPhone & iPad
Dive into the world of ARTERNAL
Mar 25, 2026
Building galleries that last: What sustainability really looks like now
Gallery closures have climbed, but the pattern is avoidable. Here’s how smarter operations, real visibility into your numbers, and AI-powered tools help galleries grow without overextending.
Mar 10, 2026
How Smart Galleries Use ARTERNAL to Get the Most Out of Every Art Fair
Art fairs take weeks of prep, and the real work doesn’t stop when the fair closes. Here’s a step-by-step look at how galleries use ARTERNAL to manage the entire process, from selecting inventory and building OVRs to tracking collector engagement and analyzing performance after the fair wraps
Feb 25, 2026
Moving to ARTERNAL: What the Migration Process Is Really Like
Migrating to a new system doesn’t have to be stressful. Here’s what the process of moving your gallery data to ARTERNAL actually looks like — and why most galleries are live in 2–3 weeks.
Mar 25, 2026
Building galleries that last: What sustainability really looks like now
Gallery closures have climbed, but the pattern is avoidable. Here’s how smarter operations, real visibility into your numbers, and AI-powered tools help galleries grow without overextending.
Mar 10, 2026
How Smart Galleries Use ARTERNAL to Get the Most Out of Every Art Fair
Art fairs take weeks of prep, and the real work doesn’t stop when the fair closes. Here’s a step-by-step look at how galleries use ARTERNAL to manage the entire process, from selecting inventory and building OVRs to tracking collector engagement and analyzing performance after the fair wraps
Feb 25, 2026
Moving to ARTERNAL: What the Migration Process Is Really Like
Migrating to a new system doesn’t have to be stressful. Here’s what the process of moving your gallery data to ARTERNAL actually looks like — and why most galleries are live in 2–3 weeks.