Gallery Software That Mirrors How You Actually Work

Older platforms act like databases, rigid tools that can't keep up with how your team actually sells. ARTERNAL is your gallery's backbone - tracking every inquiry, conversation, and acquisition so your team converts interest into sales.

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Your Gallery Runs on Relationships. Your Software Doesn't.

Sound Familiar?

Follow-ups slipping because no paper trail was left?

Juggling spreadsheets alongside your "real" system?

Deals going cold because interest isn't visible until it's gone?

The Real Cost of Disconnected Tools

Lost Revenue

Missed follow-ups that turn warm leads cold

Lost Context

Conversations scattered across inboxes and memory

Lost Deals

Opportunities that die in the gaps between your systems

The problem is that your software was built to archive art, not to sell it.

ARTERNAL fixes this.
It was built to enable art acquisitions.

Smart Mail

Send Smarter. Follow Up Faster.

Reach more collectors with offers that feel personal, then see exactly how they respond. Who opened them. Which artworks pulled them in. How long they stayed.

No more guessing who to follow up with. The data tells you.

Learn more about Smart Mail →

Opens tracked in real time
Clicks mapped to specific works & documents
Reach more collectors with less admin
AI Powered replies & artwork recommendations

Customer Relationship Management

A CRM That Won't Let Deals Slip Away

Most CRMs store names. ARTERNAL captures relationships. Every email, offer, and conversation lives on a single collector timeline, visible to your whole team.

No more hunting through inboxes. No more forgotten follow-ups.

Learn more about CRM →

Complete history for every collector
Team-wide visibility on every touchpoint
Interest and intent tracked automatically
Conversations logged without extra work

Inventory Management

All Your Artwork. One Source of Truth.

No more spreadsheets. No more "where is that piece?" No more sales and logistics working off different numbers.

ARTERNAL tracks every artwork, location, price, and status in one place, updated in real time. See who's interested, what's on hold, and what's ready to sell.

Learn more about Inventory →

Real-time availability, pricing & currencies.
Consignments and loans tracked automatically
Curate live updating lists, exhibitions, fairs.
AI-powered intelligent search

PDFs & OVRs

Beautiful Viewing Rooms & Perfect PDFs

Online viewing rooms and PDFs wihtout the effort. Create beautiful collateral for fairs, exhibitions, or private collectors, and know exactly who engaged with what.

Learn more about viewing rooms →

Creation is easy with preset layouts and custom themes
Fully branded to your gallery and aesthetic
Capture inquiries & insights for easy follow ups
Not a designer? Not a problem

Custom Websites

A Website Built for You, Not by You

Whether you're starting fresh or migrating, you get a professionally built site that integrates directly with your inventory and exhibitions.

Learn more about Websites →

Bespoke design, no DIY templates
Inventory integration built in
Optimized for SEO and AI discovery
Have an existing website? We'll migrate it

All the tools your gallery expects, and then some.

AI Reporting

Generate collector reports, inventory summaries, and sales insights in seconds.

Invoicing

Create invoices, track payments, and manage transactions in one place. Accurate sales tax powered by TaxJar. Sync with Quickbooks.

Financials

Track consignment splits, revenue, and artist payouts with complete visibility.

Mobile App

Manage your full workload on the go — at art fairs, client visits, and gallery events from your iPhone & iPad.

ARTERNAL Pay

Accept credit cards, ACH, and Buy Now Pay Later. Faster payments, no friction.

Secure & Private

Your data is encrypted, backed up daily, and never shared. Built for galleries that value discretion.

Generate Collateral

Export wall tags, price lists, tearsheets, certificate of authenticity, and business documents as PDFs.

Sales Pipeline

Track deals from first interest to final sale. See what's hot, what's stalled, and what needs follow-up.

ARTERNAL is a game changer for us. It drastically improved how we communicate with our collectors, which lead to us getting more into the right hands faster and easier.

Rakeb Sile

Founder and Director

Addis Fine Art

The ARTERNAL Difference

WHAT YOU NEED

OTHER SYSTEMS

ARTERNAL

System philosophy

OthersBuilt for archiving

ARTERNALBuilt for selling

Sales conversations

OthersScattered in inboxes

ARTERNALOne place

Follow-up process

OthersMemory-dependent

ARTERNALStructured workflows

Demand visibility

OthersNone

ARTERNALPipeline clarity

Data utilization

OthersSits idle

ARTERNALDrives decisions

Email & click tracking

OthersNo tracking

ARTERNALReal-time, per artwork

View time tracking

OthersNot captured

ARTERNALTo the second

Share tracking

OthersLittle to none

ARTERNALEverything tracked

Collector prioritization

OthersManual, guesswork

ARTERNALAuto-scored, ranked

10x

Increased Offer Activity

+75%

Faster Sales Cycles

+96%

Growth in Collector Value

See Plans

ARTERNAL AI For Registrars

AI for Operations, Not Admin Overhead

Your registrar spends hours on paperwork. Your sales team triages dozens of inquiries manually. ARTERNAL's AI Agents handles all the repetitive work giving registrars their headspace back.

Inbound Response Automation

AI drafts personalized responses from inquries. Answers questions and reccomends artwork to sell.

Registrar Assistance

Artwork onboarding, consignment processing, inventory updates, location history, shipping coordination. All automated.

Conversation Intelligence

Your inbox, WhatsApp, and messages sync into the CRM. No lost context and always in sync

Follow-Up Intelligence

AI surfaces who to contact based on engagement and will automatically draft replies

Why Galleries Choose ARTERNAL

4.8 · 40+ reviews

"We chose ARTERNAL because we were looking for a true CRM solution that would allow us to make servicing our client base easier. We really couldn't find anything else on the market that provided a true CRM solution other than ARTERNAL."

Rakeb SileFounder & Director, Addis Fine Art

"ARTERNAL saves us hours of time every day, helps us work more efficiently and helps us discover new aspects of our sales process every single day."

Commonwealth & CouncilLos Angeles

"ARTERNAL has been a game changer to put it mildly. It has allowed me to be far more strategic in terms of how and when I follow up with clients using the CRM functionality. It has allowed me to track works of art and their pricing through the brilliant inventory system. It enables me to call up wishes and match clients with works of art in a much more systematic way."

Elizabeth Beaman DelmanFounder, Beaman Delman Fine Arts & Above the Sofa

"This technology solution has saved our team time and has helped us connect our inventory to the right clients to increase revenue. Having ARTERNAL as a partner to support our growth and accelerate us to the next level has been imperative."

Miety HeidenDeputy Chairwoman and Head of Private Sales, Phillips

"Justina and I are extremely happy with ARTERNAL! It has added a lot of value to our operations. It has become an essential tool for how we run the gallery."

Guadalupe LobetoGallery Manager, Praxis New York

"Because our team works in a very open way, we wanted something that would allow one salesperson to pick up from another person's conversation with our clients, suppliers, and artists. Couldn't find anything else that does what ARTERNAL does in any sense."

Rakeb SileFounder & Director, Addis Fine Art

See Plans

FAQ

Common Questions

Most galleries are fully operational within 2 weeks. We handle data migration, provide hands-on onboarding, and train your team.

Yes — ARTERNAL provides guided migration support from most major gallery systems. We help you bring over your inventory, contacts, sales activity, consignments, invoices, exhibition histories, and more so you can start working seamlessly from day one.

We support migrations from a wide range of tools galleries commonly use, including: Artlogic, ArtCloud, Gallery Systems (Vernon), ArtBinder, ArtBase, Artsystems Pro, and custom spreadsheets or legacy databases. If your system isn't listed, our migration team can still help — just contact us for an assessment.

ARTERNAL is built for gallery staff, not IT departments. If your team can use email, they can use ARTERNAL.

Most gallery systems were built for cataloging. They're databases. ARTERNAL was built for selling. Everything connects with intelligence that tells you what to do next.

Yes. ARTERNAL is built for how galleries, auction houses, and advisories actually run. The workflows adapt to your operation.

Pricing depends on your gallery's size and needs. Book a demo and we'll walk through options that fit your operation.

ARTERNAL's AI handles repetitive tasks—drafting responses, onboarding artwork, surfacing follow-ups—while you stay in control. It's built to assist and eliminate tedious data entry tasks. Your team reviews and approves everything.

Yes. We build bespoke, fully branded websites for galleries. No templates, no DIY builders. We handle design, development, and migration. Your site integrates directly with your inventory and viewing rooms.

Yes. If you already have a website, we'll migrate it to ARTERNAL. Our team handles the entire process, including design, content, and SEO. Your existing pages, images, and structure carry over so nothing is lost in the transition.

ARTERNAL connects with Gmail, Outlook, QuickBooks, Stripe, Mailchimp, WhatsApp, TaxJar, and more. We're always adding new integrations based on what galleries need.

Yes. The ARTERNAL mobile app gives you full access to your CRM, inventory, and collector data on the go. Available on iOS for iPhone & iPad

Our Help Center has guides, videos, and walkthroughs for every feature. Our support team are product specialists who know ARTERNAL deeply, most have been here for years. We also rotate all employees through support, including leadership, so everyone stays close to how customers actually use the product.