Why Galleries Are Choosing ARTERNAL Today
The only gallery platform built for sales first, with inventory, invoicing, and collaboration built in.
Stop fighting a database. Start growing your collector relationships.
THE BREAKING POINT
“Our system is no longer working for us”
Blue-chip galleries, emerging spaces, and private dealers keep telling us the same thing:
“We use ______, and neither of us can stand it anymore.”
Gallery Director, Los Angeles
“It does way too many things poorly. It’s not built for how we actually sell art.”
Sales Manager, New York
Galleries aren’t just mildly frustrated. They’re losing time, missing follow-ups, and watching deals fall through because their system wasn’t built for how they work today.
ARTERNAL flips the model: built for sales and relationships first, with inventory and operations layered in.
The Difference
What Makes ARTERNAL Different
We built ARTERNAL from the ground up for how galleries actually sell art today.
| Capability | The ARTERNAL Advantage |
|---|---|
| Inbox-Native CRM | Lives directly inside Gmail and Outlook, so your team actually uses it |
| Real-Time Engagement Data | Track opens, clicks, and artwork views across every preview and offer to track collector interest. |
| One-Click Previews | Send personalized previews at scale with automatic logging and tracking |
| Beautiful Online Viewing Rooms | Create art fair previews, exhibition rooms, and curated selections in minutes |
| Complete Collector History | Every email, offer, note, and invoice in one shared timeline |
| Automated Invoicing | Branded invoices with built-in commissions, splits, and tax calculations |
| QuickBooks Integration | Sync directly to accounting, eliminating double entry |
| Continuous Innovation | Weekly updates, open API, and dedicated migration support |
What ARTERNAL does better than other platforms
A CRM Your Team Actually Uses
“We tried using our old CRM for a year. Everyone gave up, it’s just a database with names.”
- Log emails to contacts in one click
- See full collector history easily
- Our data lets you know when to follow up
Your team finally has a system that helps them sell.
Know Exactly Who’s Interested
“We can’t see who opens a preview or clicks anything unless we send from Gmail or Mailchimp.”
- Send personalized previews at scale
- Track opens, clicks, and artwork views
- Rank collectors by engagement
Stop sending blind previews. Follow up with confidence.
Bulk Edits, Not Brute Force
“If I want to update 50 artworks, I have to do them one by one manually.”
- Bulk updates for pricing, locations, statuses
- Streamlined consignment and loan updates
- Workflows that connect sales and registrar
Hours back every week. Less manual entry, fewer mistakes.
Professional, Automated Invoices
“Every invoice gets exported to Word so we can redesign it. Then we type it again into QuickBooks.”
- Branded invoices in minutes
- Automatic commission and tax calculations
- QuickBooks integration, no double entry
- Payments integration with ARTERNAL Pay
Professional invoices without exporting or retyping.
One Shared View of Every Collector
“Directors, sales, registrars, none of us see the same information, so we text each other constantly.”
- Unified timeline: emails, offers, invoices, visits
- Role-based access and permissions for your whole team
- Searchable history for any collector or artwork
No more hunting across WhatsApp and texts.
A Platform That Keeps Up
“We’ve used it for five years. Nothing’s improved except the price going up.”
- Weekly releases and frequent updates
- Super responsive Customer Success team
- Open API, you’re never locked in
- Dedicated migration support to transition from any platform
A platform that evolves with you & your business.
Common Questions
Making the Switch
How painful is it to migrate?
Our team has migrated galleries of every size from legacy databases and other platforms. We handle the heavy lifting: data export, cleaning, and import into ARTERNAL, with minimal downtime.
Do we have to rebuild our entire workflow?
No. We map your existing workflows into ARTERNAL and help you optimize where it makes sense, especially around previews, invoicing, and follow-ups.
What about our existing website?
Many galleries keep their site live while moving sales operations into ARTERNAL first. With our open API and integrations, you’re not locked into one vendor for everything.
Trusted by leading galleries and advisors across the world.
ARTERNAL puts you back in control
Galleries are switching because they want a modern, intuitive system that addresses these core pain points:
- They're losing sales from missed follow-ups
- Their teams waste hours on manual work every day
- Their collectors aren't being tracked or nurtured
- Their current platform wasn't built for how they sell art today
