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Reggie AI Agents for your gallerySmart Mail Personalized offer emails at scaleCRM Grow collector relationshipsInventory Management Organize artwork, consignments & moreViewing Rooms Online exhibitions & analyticsInvoicing + Payments Invoice, sales & paymentsReporting Insights and analyticsWebsites Custom gallery websites
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Meet Reggie - Your AI Registrar

Gallery Software That Mirrors How You Actually Work

ARTERNAL is your gallery's backbone - tracking every inquiry, conversation, and acquisition so your team converts interest into artwork sales.

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ARTERNAL platform overview

Your gallery runs on relationships. Your software should too.

Follow-ups slipping because no paper trail was left?
Juggling spreadsheets alongside your "real" system?
Deals going cold because interest isn't visible until it's gone?

Sound familiar?

Your disconnected tools are costing you

Lost Revenue

Missed follow-ups that turn warm leads cold

Lost Context

Conversations scattered across inboxes and memory

Lost Deals

Opportunities that die in the gaps between your systems

Older platforms act like databases, rigid tools that can't keep up with how your team actually sells.

ARTERNAL fixes this.
It was built to enable art acquisitions.

Smart Mail

Send Smarter. Follow Up Faster.

Reach more collectors with offers that feel personal, then see exactly how they respond. Who opened them. Which artworks pulled them in. How long they stayed.

No more guessing who to follow up with. The data tells you.

Learn more about Smart Mail →
Smart Mail

Customer Relationship Management

A CRM That Won't Let Deals Slip Away

Most CRMs store names. ARTERNAL captures relationships. Every email, offer, and conversation lives on a single collector timeline, visible to your whole team.

No more hunting through inboxes. No more forgotten follow-ups.

Learn more about CRM →
Customer Relationship Management

Inventory Management

All Your Artwork. One Source of Truth.

No more spreadsheets. No more "where is that piece?" No more sales and logistics working off different numbers.

ARTERNAL tracks every artwork, location, price, and status in one place, updated in real time. See who's interested, what's on hold, and what's ready to sell.

Learn more about Inventory →
Inventory Management

PDFs & OVRs

Beautiful Viewing Rooms & Perfect PDFs

Online viewing rooms and PDFs without the effort. Create beautiful collateral for fairs, exhibitions, or private collectors, and know exactly who engaged with what.

Learn more about Viewing rooms →
PDFs & OVRs

Custom Websites

A Website Built for You, Not by You

Whether you're starting fresh or migrating, you get a professionally built site that integrates directly with your inventory and exhibitions.

Learn more about Websites →
Custom Websites
ARTERNAL has transformed our business. It is a one-stop shop for us as gallerists with the easy-to-use features. The staff support has also been a game-changer with clear and quick responses
Meredith Williams

Meredith Williams

Owner, Sales, and Gallery Operations Manager

Martha's

All the tools your gallery expects, and then some.

The ARTERNAL Difference

System philosophy
OthersBuilt for archiving
ARTERNALBuilt for selling
Sales conversations
OthersScattered in inboxes
ARTERNALOne place
Follow-up process
OthersMemory-dependent
ARTERNALStructured workflows
Demand visibility
OthersNone
ARTERNALPipeline clarity
Data utilization
OthersSits idle
ARTERNALDrives decisions
Email, view time & share tracking
OthersLittle to none
ARTERNALReal-time, per artwork, to the second
Collector prioritization
OthersManual, guesswork
ARTERNALAuto-scored, ranked
10x

Increased Offer Activity

+75%

Faster Sales Cycles

+96%

Growth in Collector Value

See Plans

Why Galleries Choose ARTERNAL

4.8 · 40+ reviews

"ARTERNAL has transformed our business. It is a one-stop shop for us as gallerists with the easy-to-use features, creating just what we need from invoices to online viewing rooms and checklists. The staff support has also been a game-changer with clear and quick responses. We are very pleased with our ARTERNAL experience!"

Meredith Williams
Meredith WilliamsOwner, Sales, and Gallery Operations Manager, Martha's

"My role as a Gallerist is made seamless because of ARTERNAL. Email, CRM, inventory, invoicing and online viewing all in one place. A truly life changing tool in the art industry."

Lara Cardoso
Lara CardosoFounder & Director, JANEY Gallery

"ARTERNAL has been a game changer to put it mildly. It has allowed me to be far more strategic in terms of how and when I follow up with clients using the CRM functionality. It has allowed me to track works of art and their pricing through the brilliant inventory system. It enables me to call up wishes and match clients with works of art in a much more systematic way."

Elizabeth Beaman Delman
Elizabeth Beaman DelmanFounder, Beaman Delman Fine Arts & Above the Sofa

"This technology solution has saved our team time and has helped us connect our inventory to the right clients to increase revenue. Having ARTERNAL as a partner to support our growth and accelerate us to the next level has been imperative."

Miety Heiden
Miety HeidenDeputy Chairwoman and Head of Private Sales, Phillips

"Because our team works in a very open way, we wanted something that would allow one salesperson to pick up from another person's conversation with our clients, suppliers, and artists. Couldn't find anything else that does what ARTERNAL does in any sense."

Rakeb Sile
Rakeb SileFounder & Director, Addis Fine Art

"ARTERNAL saves us hours of time every day, helps us work more efficiently and helps us discover new aspects of our sales process every single day."

Commonwealth & Council
Commonwealth & CouncilLos Angeles

Meet Reggie. The First AI Registrar Built For Art Galleries.

Reggie answers questions, organizes your thoughts and automates the work that eats your registrar's time. No more noise.

Ask Reggie anything

Meet Reggie

What does Reggie do?

Intake

Condition reports, cataloguing, catalog numbers, provenance, and documentation — so nothing enters undocumented.

Domestic shipping

Quotes, booking confirmations, BOLs, scheduled pickups, and delivery tracking to the door.

International shipping

Customs and export docs, freight-forwarder coordination, and the cross-border paperwork that usually slows everything down.

Consignments

Agreements, works in and out, reconciliation, and flags for returns and expirations before they slip.

Common Questions

FAQ

Most galleries are fully operational within 2 weeks. We handle data migration, provide hands-on onboarding, and train your team.

Contact us to get started →

Yes. We bring over your inventory, contacts, sales activity, consignments, invoices, and exhibition histories from Artlogic, ArtCloud, Gallery Systems (Vernon), ArtBinder, ArtBase, Artsystems Pro, and custom spreadsheets or legacy databases. If your system isn't listed, contact us for an assessment.

ARTERNAL is built for gallery staff, not IT departments. If your team can use email, they can use ARTERNAL.

Most gallery systems were built for cataloging. They're databases. ARTERNAL was built for selling. Everything connects with intelligence that tells you what to do next.

Yes. ARTERNAL is built for how galleries, auction houses, and advisories actually run. The workflows adapt to your operation.

ARTERNAL offers four plans: Essential, Principal (most popular), Expert for larger operations, and Enterprise for gallery groups. Each tier builds on the last. Rates are based on a 12-month term with monthly or annual payments, and custom websites are a separate package.

View full pricing & compare plans →

No. Limited accounts give interns and part-time staff their own login for $50 per user per month, so nobody has to share one. Each limited account comes with one of two bundles: Dashboard, Contacts and Mail, or Dashboard, Inventory and Online Viewing Rooms. You can also bring the artists you represent into the platform with artist accounts at $75 per artist per month. Both can be added to any plan.

See add-ons →

Expert is built for a single large gallery. Enterprise is for gallery groups, estates, foundations, and auction houses running multiple spaces, entities, and art fair programs. It adds multi-gallery and multi-entity setup, single sign-on, permissions by location, department and role, an audit trail, API access, and guaranteed response times. Pricing is custom, based on your team and setup.

Talk to sales about Enterprise →

ARTERNAL connects with Gmail, Outlook, QuickBooks, Stripe, Mailchimp, WhatsApp, TaxJar, and more. API access and webhooks, for connecting your own website, accounting, or logistics systems, are part of the Enterprise plan.

Only on payments made through ARTERNAL Pay. The fees reflect processing costs from our payment partners, and you can pass them along to the client.

See transaction fees →

Every plan includes multi-factor authentication, daily cloud back-ups, email support within 12 hours, and in-app chat. Higher plans add priority support, an account manager, and user permissions. Enterprise adds single sign-on, an audit trail, and guaranteed response times.

ARTERNAL's AI handles repetitive tasks—drafting responses, onboarding artwork, surfacing follow-ups—while you stay in control. It's built to assist and eliminate tedious data entry tasks. Your team reviews and approves everything. The ARTERNAL MCP connector, an add-on that is included with Enterprise, lets you work with your gallery data from Claude, ChatGPT, and other MCP-compatible assistants. AI usage limits vary by plan.

Yes. We build bespoke, fully branded websites for galleries. No templates, no DIY builders. We handle design, development, and migration. Your site integrates directly with your inventory and viewing rooms. Websites are a separate package on most plans and included with Enterprise.

Yes. The ARTERNAL mobile app gives you full access to your CRM, inventory, and collector data on the go. Available on iOS for iPhone & iPad.

See Plans

Dive into the world of ARTERNAL

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