We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize Personal Data. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your Personal Data has been compromised, please contact us. If we learn of a security systems breach, we will inform you and the authorities of the occurrence of the breach in accordance with applicable law.
We use the analytics and tracking technologies, respectively technologies offered by third-party-provider, described below.
• To perform data analyses;
• To collect statistics on the use of our Website and to evaluate them so as to optimize our offering;
• To enhance and manage our offering on an ongoing basis;
• To optimize our advertising measures and quantify their success; and
• To provide you with advertising.
These are legitimate interests within the meaning of the aforementioned statutory provision.
1. Google Analytics
Google has been certified under the Privacy Shield Framework, meaning that an adequate level of data protection is in place in accordance with the corresponding Implementing Decision of the European Commission. The certificate is available online for inspection under https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. However, your IP address will first be shortened on our Website by Google within Member States of the European Union or in other states signatory to the Agreement on the European Economic Area (EEA). Only in exceptional cases will the full IP address be transferred to a Google server in the Unites States and shortened there.
Google will use this information on our behalf in order to analyze your usage of our Website, to compile reports on Website activities for us, and to provide us with other services relating to Website and internet usage. In certain cases, this information may also be transferred to third parties, insofar as this is mandated by the law or insofar as third parties have been commissioned with processing the data. Google will not merge your IP address with other data held by Google.
You can block the storage of the relevant Cookie in your browser by configuring your browser settings accordingly. Please be advised, however, that this may prevent you from using all the functions of our Website to their full extent.
In addition, you can prevent Google from recording the data generated by the Cookie regarding your usage of the Website (including your IP address) and from processing such data by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
For further information on data protection in connection with Google Analytics, please navigate to the “Help” section of Google Analytics via the following link: http://google.com/intl/de/analytics/privacyoverview.html.
2. Google AdWords Conversion Tracking
In order to collect statistics on the use of our Website and in order to optimize our Website for your benefit, we also use Google Conversion Tracking. This is a service offered by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”). To this end, Google places a Cookie (see Section V of this Privacy Statement) on your computer whenever you reach our Website by way of a Google Ad. These Cookies become invalid after 30 days and cannot be used to identify you personally. If you visit one of our web pages and assuming the Cookie has not yet expired, both we and Google will be able to see that you clicked on the ad and that it referred you to our site. Each AdWords customer receives a different Cookie, so that the Cookies cannot be tracked across the websites of multiple AdWords customers.
Google will use this information on our behalf to generate visitor statistics for our Website. We will use these visitor statistics to determine the total number of users referred to us by AdWords advertisements and to optimize our AdWords advertising efforts accordingly. This information may also be transferred to third parties insofar as this is mandated by law or insofar as third parties process these data on a commissioned basis. Neither we nor any other advertising customers of Google AdWords will receive information from Google that allows you to be personally identified.
In the process, Google will place a Cookie on your computer (see Section V of this Privacy Statement) insofar as you use certain Google services or visit certain websites forming part of the Google content network. These Cookies cannot be used to identify you personally.
The information generated by the Cookie so placed on your computer concerning your usage of our Website (including your IP address) will be transferred to a Google server located in the United States and stored there. As explained above, Google has been certified under the Privacy Shield Framework, meaning that an adequate level of data protection is in place in accordance with the corresponding Implementing Decision of the European Commission. The certificate is available online for inspection under: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. However, your IP address will first be shortened on our Website by Google within Member States of the European Union or in other states signatory to the Agreement on the European Economic Area (EEA). Only in exceptional cases will the full IP address be transferred to a Google server in the United States and shortened there.
You can prevent the storage of these Cookies in your browser by configuring your browser settings accordingly. Please be advised, however, that this may prevent you from using all the functions of our Website to their full extent.
Furthermore, you can object against interest-based advertising from Google. To do this, you must call up www.google.de/settings/ads from each of the internet browsers you use and then make the desired setting changes.
3. Google Tag Manager
We also use Google Tag Manager. This service allows website tags to be managed by way of a user interface. Tags are small code elements the purpose of which includes measuring traffic and visitor behavior. Google Tag Manager merely implements such tags. This does not cause any Cookies to be placed, meaning that no Personal Data will be recorded. Google Tag Manager triggers other tags which may themselves record data under certain circumstances. Google Tag Manager does not access these data, however. Once the deactivation function has been selected at the domain or Cookie level, it will remain in effect for all tracking tags implemented by Google Tag Manager.
Subject to your consent, which can you can grant when registering on our Website, we will email you our newsletter regarding our goods and services or the goods and services of our Affiliated Companies, insofar as we believe they may be of interest to you.
You can object at any time against having data concerning you in the email.