Addis Fine Art Case Study
Monthly sales for Addis Fine Art increase 167% after enhancing sales collaboration and communication with ARTERNAL.
Company Bio
| Company | Addis Fine Art | Company size | 11 to 50 |
| Year founded | 2016 | Annual revenue | $5 – $20MM |
| Locations | London, UK / Addis Ababa, Ethiopia | Solutions | CRM, Smart Mail, Inventory, Financials & Compliance, Reporting, IOS |
The BIG Picture
Addis Fine Art, a gallery elevating African art to the world stage, wanted to further its mission by improving business functions. It was looking for a software solution that would help save time, increase transparency in business operations, and make it easier to scale its team and business. Addis Fine Art also wanted to empower its remote team to collaborate and work from anywhere. ARTERNAL’s software checked off all their collaboration needs while providing the tools required to increase revenue — allowing Addis Fine Art to prioritize ideal clients in their system while tracking offers and interactions effortlessly.
The FACTS
OVERCOMING Obstacles
Addis Fine Art’s team is very collaborative. Often, a salesperson starts a conversation with a client, supplier, or artist, and then another team member continues that conversation. This workflow meant they needed a tool that would do more than provide digital alternatives to manual processes. Our software solution had to empower collaboration — giving team members context and insights into where others left off. Additionally, it allowed leadership to visualize sales tracking data intuitively so they could easily extract insights and act with precision.
— Raku Sile, Founder & Director, Addis Fine Art“Because our team works in a very open way, we wanted something that would allow one salesperson to pick up from another person’s conversation with our clients, suppliers, and artists. Couldn’t find anything else that does what ARTERNAL does in any sense.”
Why ARTERNAL
ARTERNAL’s solution provided a way to remotely manage Addis Fine Art’s multi-location gallery from anywhere in the world. It also offered a complete software suite that ensured when team members update data in one part of the system (CRM), other functions like reporting receive the updates as well — limiting double administrative work. Additionally, Addis Fine Art used Smart Mail to scale personalized emails while reducing the time it took to message clients, allowing them to grow their sales sustainably.
— Raku Sile, Founder & Director, Addis Fine ArtWe chose ARTERNAL because we were looking for a true CRM solution that would allow us to make servicing our client base easier. We really couldn’t find anything else on the market that provided a true CRM solution other than ARTERNAL. ”
Addis Fine Art found a complete CRM with ARTERNAL — one that provided insights into sales discussions, empowered oversight, and enhanced collaboration. Consider a few ways the software did this for Addis Fine Art.
Customer Service Improvement
The availability of data and ease with which team members could locate it sped up response times — leading to happier clients.
Improved delegation
The visibility the ARTERNAL CRM gives Addis Fine Art’s management team allows them to delegate sales and logistics without giving up oversight.
Powerful mobile app
ARTERNAL’s mobile app on iOS has been indispensable for managing Addis Fine Art’s remote team and doing meaningful work on the go. The mobile app provides instant access to contact, inventory, and Smart Mail offer activity — empowering the team during remote work, international travel, and art fairs.
Enhanced revenue tracking
ARTERNAL has features like auto-tracking and analytics within the sales pipeline and Smart Mail solutions — providing accurate metrics to Addis Fine Art’s sales team and leadership. Moreover, they benefitted from creating invoice associations to improve the accuracy of its reports.
Control over privacy and permissions
Security is paramount for a remote team since a lost device or misplaced password can compromise sensitive data. Addis Fine Art leveraged ARTERNAL’s permission control to give its distributed team the necessary access without creating unnecessary security gaps.
Results that MATTER
The goal of this engagement was to help Addis Fine Art work smarter, not harder. A great example of how ARTERNAL software improved efficiency and communication is Addis Fine Art’s use of the Smart Mail solution. Even though the number of emails sent stayed consistent, they were able to increase personalization and quality, making each communication more effective. Since using ARTERNAL, Addis Fine art’s number of monthly sales has increased by 116% and total monthly sales by 167%. Furthermore, its highest sales month total increased by 167%, and the month with the most artworks sold in a month by 65%.
With the help of ARTERNAL’s software, much of this personalization is automated, saving time the sales team can use to further conversations. Our CRM has also helped Addis Fine Art prioritize client outreach and contacts based on engagement and interests — improving outreach performance. ARTERNAL’s software has empowered Addis Fine art’s team through enhanced personalization, collaboration, and reporting visibility, ensuring the entire team can work together to propel the company forward.
Work smarter with ARTERNAL.
Art collectors want personalized experiences and responsive gallery professionals. Addis Fine Art leveraged ARTERNAL software to improve customer service and personalized outreach.
Visit Addis Fine Art
Ready for a platform that understands your needs?
Let your relationships and expertise bloom. ARTERNAL addresses industry pain points with our Smart Mail CRM, intuitive inventory system, and financial insights.
