Prior to the fair
Automatically create a deal pipeline based on pre-fair engagement
Pull a list of clients that you usually see at that fair, familiarize yourself with their interests
Check in with all clients on their plans to attend the fair
For clients who cannot travel, try to schedule a video call from the booth so they feel included in the fair energy- even if they acquired work in the booth pre-fair
Break in new shoes or ideally get the latest kicks — remember how much you will be standing & walking
Helpful supplies to have on hand: power cables and portable chargers, breath mints, chocolate or energy bars, water, screen wipes, hand sanitizer, fair maps to give to clients
Leverage newly acquired data to confidently execute post-fair outreach in a strategic, yet personalized fashion
Follow up with everyone you spoke with at the fair, you never know who your next client might be
Add notes and update new and existing client profiles with company segmentation parameters
Treat yourself to a massage and rest up for the next one!